We’ve been in the garage for far too long. As Jorgen Hahn can attest (he’s the one covered in grease,) much work has been going on out of the public eye. Liquid Minded is alive and thriving. The devil is in the programatic details and, as mentioned before, achieving something simple requires great effort. The […]

When you’re faced with creating a logo that has abstract meanings finding your way can be difficult. Jeff and I went through this process for Liquid Minded’s identity. With good people, a lot of communication, and some guess work you too can find your way from the abstract to a concrete image.